Smart Travel CommunicationsSmart Travel Communications

EMAIL MARKETING

More than 90,000 travel agents and meeting planners are waiting for your product information, special promotions and general news. They are eager to receive your company's personal message on your latest offerings and information.

 

A key attribute in email marketing is the quality and relevance of the email address to whom your message is sent. For over 15 years we have spent thousands of hours researching and telephoning to develop a comprehensive database of more than 90,000 travel agents and meeting planners across North America and the world. Our databases also contain both high-end leisure as well as qualified commercial and home-based agents.


Smart Travel Communications' advanced email marketing capabilities are the most cost effective method to reach the travel and hospitality industry. You will be able to quickly measure the success of your email marketing campaign.

 

In addition to an emphasis on the quality and results of your travel industry marketing, below are some additional features we offer to help your email marketing succeed:

  • FAST TRAVEL INDUSTRY REACH
    Our powerful servers can reach the entire North American circulation of travel agents and meeting planners in usually less than 2 hours transmission time.
  • REAL TIME eBLAST REPORTING
    Once your email begins sending, you are instantly notified that your email is sending and can track your open count in real-time. This feature is available to all customers at no additional fee.
  • REGION-SPECIFIC TRANSMISSIONS
    We can transmit emails to partial segments of the Travel Industry according to geographical areas - Northeast, South, West and Midwest. Other geographical areas are based on individual states, zip codes and telephone area codes.
  • CLICK-THROUGH REPORTING
    We can optionally setup link tracking for your email blasts, allowing you to know exactly how many people clicked on specific links in your email. These reports are sent to you approximately one week after the transmission date.
  • LIFETIME RECORD TRACKING
    We track each response to your marketing offer and help protect your brand by ensuring that any recipient responses such as requests to unsubscribe from your emails are handled promptly. We also report this activity back to you in real-time.
  • E-MAIL PERSONALIZATION
    You can offer personal customization in your emails - such as personalized first name - based off data we receive when agents sign up to receive emails.
  • IN-HOUSE CREATIVE SERVICES
    Our in-house Creative Services department provide the ability to create or update your emails as well as provide support and advice on how to make your emails as client-friendly as possible.
  • IN-HOUSE TECHNICAL SUPPORT SERVICES
    We have an in-house technical support team that is available to work with any unique requests you may have with an email blast.
  • PRIVATE LIST MANAGEMENT
    If you have your own personal email list that you market to, Smart Travel offers the opportunity to have your list maintained and managed on our high-end servers. For more information on our private list services, contact us at 1-800-313-7788 or email sales@SmartTravelCommunications.com
  • FEDERAL SPAM LAW COMPLIANCE
    We are in full compliance with Federal SPAM laws concerning unsolicited email. This means your emails are less likely to be flagged as junk by mail servers.

We also continue to work on adding new features to our services, helping to get you the most value out of doing your email marketing with Smart Travel. To learn more or request our 2015 media kit call us at 1-800-313-7788 or email at sales@SmartTravelCommunications.com.


E-BROCHURES

SAVE on printing and postage!
Cost effective
Green Solution!
Sound! Video!
Animated page Flipping
Only your logo
Can be posted anywhere on internet
Fast, almost no download time
Easier to use than PDF's
Easily Emailed
You would like to host? No problem!
You need us to host? No problem!
Hyperlinks!


As you can see E-Brochures have many wonderful features that will only add value to your marketing efforts. You can also include hyperlinks in any text or graphic area of the brochure. These links can be used to send the reader to additional information on your web site or to connect directly to your booking engine to close a sale.


Comprehensive reporting of E-Brochure activity including pages viewed, links clicked and searches performed provides marketing intelligence not available from your print brochures.


We can utilize your company's existing PDF files developed for your print brochures as a starting point in developing an E-Brochure. This leverages the assets already invested in the print collateral and creates a new and cost effective marketing tool. A supplier may also choose to create new PDF files specifically for producing an E-Brochure.
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